An overview of my key achievements, which result in over 20 years of experience in the global automotive, electronics, plastics, and overall B2B markets. Started as an engineer and project manager, i developed into sales and general management positions, expanding from Europe into a global responsibility. I consider my active relations build on a high personal and professional trust with over 1000 key decision makers at OEM’s, Tier 1’s and though leaders as one of my biggest achievements.

2020: navigating through global crisis nr 2

After the 2007-2008 crisis, 2020 brought COVID19. Collapsing global demand, with e.g. automive sales down -40% in some months.

2019: connecting the power of 2000

Enjoyed participating in the Knowco podcast on business collaborating with academia, thank you Jara Pascual, Ingrid van Gilst and Stefano Puntoni.


Launched an initiative to promote all that is good, #muboa is a word for the world.

Leading our global Stanyl, Akulon, ForTii, EcoPaXX and Novamid business, close to 1B€ in sales. Developing customer focused, future proof solutions that create brighter lives. Working with brand leaders in mobility, connectivity and appliances; ZF, BMW, DAIMLER, FORD, Xiaomi, Husqvarna, Schneider Electric, Wavin,… . Our products offer improved efficiency, durability and safety. I enjoy working with our full team of 2000 employees in Tokyo, Shenzhen, Shanghai, Detroit, Pune, Geleen,…. in R&T, operations, commercial, supply chain,…

Launched a brand to connect global talent, thriving on the reference of members’ top 4 relations. Got sued by a major beer brand, in the end had to retract the trademark registration, URL but learned a lot.

2018: global strategic redirection

Global responsibility for DSM’s iconic brands; Stanyl, ForTii and EcoPaXX.

Main directional strategic change to focus on a select group of products with higher differentiation, establishing relevance in the global market – “Great Grades”.

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2017: Triple market growth

In 2017 at DSM Engineering Plastics we were able to achieve >10% top-line and bottom line growth vs a 2,6% European market growth. The leadership of the European Commercial team was one of the highest trust level teams I have operated in. Thank you Anna Mojana, Giorgio Coppolino, Thomas Selberdinger and everyone involved.

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2016: Best customer intimacy

In 2016 DSM Engineering Plastics was recognized as the high performance plastics partner with the industry’s highest customer intimacy. During the biggest industry show, the K-show in Dusseldorf the DSM team celebrated it’s customer relations at the best visited VIP customer event at the fair.

1610-zf-awardAnother confirmation was the highly esteemed ZF Supplier Award 2016. DSM received the “Most innovative partner award” during ZF’s Global Supplier Summit in Katowice (Poland).

2008-2009 Managing Director, operations and P&L responsibility

From 2008 to 2009 I was responsible for the Promens Nitra operation. A Tier 2 injection moulder, supplying into automotive Tier 1’s like VALEO and BOSCH. The site had full P&L responsibility, including it’s own sales and engineering. The project included the move from an existing operation into a new green field location, covering the buffer production needed to manage the transition into the new building. I am grateful to Jan Bednar and the local Nitra team for the first phase of the project, and for supporting me during my stay in Nitra, Slovakia. Just before closing the site had 100 FTE, and operated some 40 injection moulding machines. During the financial crisis in 2009 I led the complete wind-down of the Nitra operation including the termination of all lease contracts with the banks.

2000-2002 turn-around project management – Skoda Kvasiny Czech Republic

Project Management of the rear door lines, hood and trunk of the Skoda Superb. This included the installation of the first robots into the site. During the period VW upgraded the site from a smaller operation to a full fledged car manufacturing site, including a complete painting operation. Turned a 3 month delay into an on time, in quality delivery. During the 3 years in the Czech republic I build my first long lasting relationships in the automotive industry with inspiring colleagues working at VW, Skoda and KUKA.

1990 Turning aN OPPORTUNITY into a “business”

Because of participating in the 1989 Dutch computer programming competition Joost was offered a booth at the Dutch Computer fair in Utrecht (Jaarbeurs) in 1990. Joost together with his friends Werner and Jeroen turned the booth into a shop and sold copies of the Dragionia game programmed by Joost, company name Trendon (later claimed by others).

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